The article reflects the need to formulate specific recommendations for identifying the marketing strategy of conceptual design brands in the fashion industry of Kazakhstan, the development of production processes and product promotion, require further elaboration of issues related to the identification of factors affecting the development of this industry in the country.

The research focuses mainly on specific aspects of the conceptual design brand segment in Kazakhstan. To solve the problem, you need to focus and deeply study the issue. The country's fashion industry needs the development of methodological approaches and the development of light industry in general, this has become a predetermining factor in the choice of the topic, goal and objectives of the study. The article provides answers to surveys conducted by the authors using online services, which show that the consumer market is very sensitive to price and design. In addition, based on statistical data, it turned out that the main range of buyers of designer clothes are women aged 26 to 35 years. The article indicates the interest of designers in understanding the competitive environment in which their enterprises operate. In his article, the author raised the problem of analyzing the designer clothing market in Kazakhstan on the basis of an independent study