The article focuses on the concept of the “new direction” and discusses the prerequisites for Blair’s coming to power by radically changing the political position of this Labor Party in the UK. The prestige and values of Blair in the Labor Party were analyzed in the article. In the late twentieth and early twenty-first centuries, the British economy began to grow at a good pace. During a new reform that lasted twenty years, current industry structures developed rapidly, proving that competition for British products was high. Maintenance work to increase industrial production came to the fore. The agricultural sector is also well developed and food demand is satisfied.