Today, public diplomacy is a modern tool for establishing a dialogue with the public, using the mass media, as well as various fields of activity such as culture, education, science and etc. The importance of public diplomacy lies in the promotion of national interests abroad, through active interaction with civil society, which forms public opinion. Public diplomacy is an important area of foreign policy.
The article discusses the concept of public diplomacy, its components, as well as the foreign experience, which allows us to determine the possibilities of this area of activity. It should be noted that the study of public diplomacy is relevant in the light of the increasing importance of building public relations.
The paper focuses on the implementation of public diplomacy tools to achieve the country's foreign policy goals through effective interaction with the target audience.