This article is devoted to identifying the features of the application of information and communication technology (ICT) in the formation of the international image of South Korea. The authors argue that information communication has had a positive effect on enhancing the image of the Republic of Korea throughout the world. They analyzed the role of ICT and key factors in its use in shaping the image strategy of South Korea. They also tried to reveal the conceptual and ideological foundations of the image strategy of South Korea, analyzing such concepts as “information policy”, “information technology”, and “image”.