The article reflects the need to develop the fashion industry in Kazakhstan. The dependence of the development of the fashion industry on the state of the light industry has been presented. It has been proved that the successful solution of existing problems in the light industry would create conditions for the development of the marketing component in the fashion industry of Kazakhstan. The fashionable clothing market in Kazakhstan has been promising and growing in terms of marketing. It has been important to consider the role of the brand in the market and the importance of production processes. Specific recommendations have been given for the further development of the marketing strategy of designer brands in the Republic of Kazakhstan.