This article discusses the problems of book graphics using the example of a children's book. The methodological basis of the research has been the work of scientists on book graphics, illustrations for children's books, collections of scientific papers on various aspects of the problem under study, catalogs of exhibitions of book graphics, as well as the results of a sociological survey. Research hypothesis: if book graphics, being a synthetic form of art, has an educational and educational potential of influencing the formation of a personality in childhood, then this particular type of visual art is one of the most important educational tools, as well as the most widespread and accessible, which in turn leads to its greatest popularity in society.