The influence of social media is a new trend in modern politics. This is primarily due to the fact that social media has become a platform for increasing political activity. The article considers social media as a new technology that can be used effectively in the political space. In addition, the ways of forming state policy in social networks are defined. We study the features of providing and receiving information in social media. The article analyzes the need to form and promote the image of political leaders, their goals and objectives. The growth of social media has changed the way political communication is carried out, moving to a new level. In order to promote the communications of a political leader or political party on the Internet, the essence of websites is revealed. Special attention is paid to the effectiveness of political activities based on social media.