The article is a general philological study of the artistic and linguistic image of the literary world of the Golden Horde period in order to form a scientifically based concept of the art world of Turkic medieval literature.
It is aimed at forming a scientifically based paradigm of literature of the Golden Horde. Based on the system-forming category of philological science - the artistic and linguistic image of the world, the literature of the Golden Horde is analyzed as a manifestation of historical, cultural, philosophical and
aesthetic discourses of the Turkic Middle Ages. The main meta-plots of the literary epoch of the Golden Horde are defined.
The main approaches to research are the complexity, consistency of research and the use of modern analytical strategies and techniques. Structural, theoretical, comparative-historical, systematic, synergetic methods of analysis, as well as integrative and interdisciplinary approaches will be used. The main scientific problems of the project are related to the basic principles of ontological, historical-comparative, structural-semantic, cognitive, linguocultural analysis, discursive-receptive poetics and receptive aesthetics.
The scientific novelty of the article is determined by the fact that for the first time the literature of the Golden Horde is systematically and comprehensively studied as an artistic, linguistic, cultural and historical phenomenon with a unified genesis and evolution.