Public diplomacy is a combination of films, printed publications, cultural exchanges and television and radio broadcasts that are made to make a positive impression on foreign citizens, financed from the state budget. The role of public diplomacy as a means of international communication is growing.

In this article, current issues of public diplomacy are identified and the direction of development is analyzed. The stages of formation and development of Public Diplomacy in Kazakhstan and abroad are systematized, activities, evolution, priority directions are determined. Ways of improvement in accordance with global changes are analyzed.