In the current era of globalization, especially during the period of rapid development of the Internet and technologies, the flow of information, which spreads very quickly, is becoming more extensive over time, as well as the fact that the content of the information they spread is changing in many ways, increasing its relevance in the world media sphere. For any country, proper information policy plays an important role in order to provide its people with real and rich information, and to maintain its reputation among foreign countries. The background of this problem has become even more complicated with the advent of the Internet. That is why, in order to protect and preserve its image, Kazakhstan should undertake a policy of regulating, supporting and developing the wave of information dissemination. Regardless of the measures, reforms, and even legislation adopted on the country's broadcasting media or, in general, the media industry since the restoration of independence, the scandal and narrowness of the work of the state's information channels is an urgent problem today. That is why, in this article, research is conducted on the support, management and development of information channels of the highest level in the context of the information and image policy of Kazakhstan, and recommendations are made in accordance with the latest changes.