This article describes the contribution of the person who introduces the Museum to the development of tourism, as well as the activities of the guide (guide) in the Museum, how to change the ability in excursion activities. It is written that excursion activities must correspond to a certain type of person, their special interests, inclinations and abilities, and that abilities are defined as individual personality traits that are subjective conditions for the successful implementation of a particular type of activity. Information about the culture of speech during the tour, the official duties of the guide, the services and tasks that the guide should know, the motivational and value component of the guide, the development of the guide's individual excursion methodology, the improvement of the guide's professional skills, the guide's portfolio, the guide-Methodist of the Highest qualification category, with higher education, the guide of the 1st, 2nd, 3rd category. The guide, being the Central figure in training and education, directs the process of excursion knowledge. The guide's personality as a teacher is characterized by his trust, professional skill as a guide of upbringing and education. Under the guidance of a guide, the group gets acquainted with historical and natural monuments, outstanding personalities, museums, and other attractions.