“Soft power” in recent decades is an integral part of the foreign policy arsenal of a number of states. Including various tools, “soft power” as one of the most effective tools used to achieve goals, includes education. In the current conditions of a multipolar world, all large states, as well as their associations, seek to use education as a means of influence on their counterparties. The examples of China and the European Union examines and analyzes the mechanisms used by actors in pursuing a policy of “soft power” through education.