The article provides a comprehensive analysis of the impact of globalization on national and cultural identity. The authors highlight the urgent issues of preserving national identity and cultural heritage, revealing both the positive and negative aspects of globalization. Particular emphasis is placed on the role of state policy, the education system, and the individual in maintaining and developing national values.

The study offers a comparative analysis of Japan, South Korea, and Kazakhstan’s experiences in protecting national culture and traditions, as well as UNESCO’s international programs for safeguarding cultural heritage. Philosophical, cultural, and sociological methods are employed to develop scientifically grounded approaches to preserving cultural uniqueness.

The authors emphasize the importance of promoting cultural pluralism and multiculturalism in order to ensure national and cultural cohesion under globalization. The research is theoretically and practically significant in the search for strategies to maintain national identity in the modern era.

Special attention is given to the role of digital technologies in preserving cultural heritage. Virtual museums, online educational platforms, and digital archives are examined as effective tools for promoting cultural values and shaping youth identity. The study demonstrates that the proper use of new media can help societies withstand the pressures of globalization.

The findings are assessed as an important precondition for ensuring social stability and national unity through the preservation of cultural values. The conclusions and recommendations presented in the article can be applied in cultural policy, education, and social development strategies. The novelty of the study lies in proposing a comprehensive model for maintaining the balance between globalization and national identity.