The article is a study through the media of the phenomenon of youth culture, the features of its formation, the current state and the main trends that determine its development. The political consciousness of the youth of Kazakhstan, their socialization and the role and influence of the media in the awakening of patriotic feelings are studied. The political and social position of young people in our modern society, as well as the importance of numerous media in the process of globalization in the progressive development of our state and the formation of tolerance for each other between civil society and nations, is analyzed as a special factor. The solution of the problems of youth culture in the article is based on the results of an analysis of the historical features of the formation of youth culture. Special attention is paid to the originality of youth culture in Kazakhstan through the media. In modern conditions, youth culture acquires the features of autonomy, independence and internal dynamics relatively quickly, which is mainly due to new information technologies, which allow relatively simple and direct access to any achievements in the world analysis of the current content of the concept of youth culture through the media, which, in turn, makes it possible to take a new look at the problem of A comparative analysis of the main stages of the formation of youth culture, the concepts of mass culture and youth subculture is also analyzed in detail in the article, its relationship with mass culture, power, the current state, as well as the main trends in its development are considered.